Headline Kit

Start by entering your target reader (plural):
In other words, who are you trying to reach? Some other examples: home owners, credit card holders, busy moms, etc.

And then your target reader (singular):
Not all plural words end in an "s" you know. :)

Benefit to your readers:
Completes the phrase "How to __________." This should be the main message you want to tell people about. Begins with a verb. (e.g. Make More Money. Create a Giant Email List. Write Killer Copy. Code Like a Pro.)

Second benefit to your readers:
Completes the phrase "So that you can __________." Supports your main benefit. Begins with a verb. (e.g. Spend More Time With Your Family. Have an Instant Cash Machine. Create Content Faster. Create Amazing Web Tools.)

Thing your audience wants:
This is the thing your audience wants more of. Noun. (e.g. Blog Content. Amazing Recipes. Income Sources.) Usually completes the phrase "I want more __________"

Objection your audience has:
An objection your audience has. Usually addressed directly to the reader using "You, You Are, or You're." Completes the phrase "Even if __________." (e.g. You Hate Writing Copy. You Couldn't Code Your Way Out of a Paper Bag. You're a Beginner.)

The negative thing your audience feels:
The main negative feeling your information or product is supposed to improve. Should complete the phrase: "You often feel __________." (e.g. Like You Can't Do This. Like Quitting. Just Plain Stupid. Unable to Get Things Done. Like a Big Fat Freak.)

Audience feels they could succeed if they had:
The thing your reader feels is holding him back. If they only had this thing they could have everything else. Completes the phrase "I could succeed, but I don't have __________." (e.g. Any Willpower. Anyone to Teach Me. A Clear Roadmap.)

Thing your audience hates:
Whatever it is that your audience hates doing. Completes the phrase "Even if you hate __________." (e.g. Writing Tons of Copy. Taking Photos. Angry People.)